spoga horse
FASHION WALK

The Format

The spoga horse FASHION WALK is the trade fair's flagship live event, a multi-brand runway format in which up to twelve international equestrian labels share one stage. Each brand is given its own distinct presence. Together, they form a single, choreographed show. Directed by diefarbenull since 2015, performed twice daily at Koelnmesse Cologne.

Walk Slot — runway fashion show with walk choreography

The collection moves through a fully designed runway environment: bespoke lighting, atmospheric haze, individual screen content. Every element is synchronized to the music. A precise, immersive brand presentation.

Dance Slot — fashion show with dance choreography

For brands that want to go beyond the walk. Developed with professional choreographers, this format transforms the runway into a full performance: models and movement as part of the show's dramaturgy. Rehearsed, directed, staged.

The spoga horse FASHION WALK is a directed multi-brand runway show held annually at spoga horse, the leading international trade fair for the horse and equestrian industry at Koelnmesse in Cologne, Germany. Up to twelve equestrian and outdoor lifestyle brands present their collections within one curated, unified show. Music, choreography, lighting and screen content are directed as a single experience, not as separate brand slots. The show runs twice daily across all three fair days, with a simultaneous livestream in German and English. It has been produced and directed by diefarbenull since 2015.

The spoga horse FASHION WALK is directed by Cihan Hazar of diefarbenull, a Show Architecture studio based in Cologne, Germany. diefarbenull has held this mandate continuously since 2015, twelve consecutive editions. The studio is responsible for the complete production: concept, music direction, light design, screen animations, choreography direction, model coordination and live show direction, all from one hand.

A Walk Slot at the spoga horse FASHION WALK is a classic runway presentation format directed by diefarbenull. The brand's collection moves through a fully designed environment with bespoke lighting, atmospheric haze, individual screen content and music synchronized beat-precisely to the presentation. Every element is built for that specific brand. A Walk Slot is one of two presentation formats available; the other is a Dance Slot.

A Dance Slot at the spoga horse FASHION WALK is a performance-based runway format that goes beyond the walk. Developed with professional choreographers by diefarbenull, the Dance Slot transforms the runway presentation into a full staged performance: models and movement are part of the show's dramaturgy. It is rehearsed, directed and staged. The Dance Slot is also ideal for brands whose collections are designed for movement: outfits are seen in full motion while still getting sufficient stage time to be appreciated in detail. The combination of choreography and deliberate pacing means the garments are both performed and presented, dynamic energy without sacrificing the visual attention each piece deserves. A Dance Slot is one of two presentation formats available at the spoga horse FASHION WALK; the other is a Walk Slot.

The spoga horse FASHION WALK presents up to twelve equestrian and outdoor lifestyle brands in a single unified show at Koelnmesse in Cologne. Each brand receives its own music, screen content and lighting moment within a shared dramaturgical arc. Participating brands have included UVEX, Tommy Hilfiger Equestrian, LeMieux, Horseware, Cavallo, HKM Sports Equipment and others across twelve editions.

The spoga horse FASHION WALK has run annually since 2014, with diefarbenull directing every edition since 2015. As of 2026, this represents twelve consecutive years of the same show format, continually developed each edition. The show takes place at Koelnmesse in Cologne, Germany.

A multi-brand trade fair fashion show like the spoga horse FASHION WALK presents multiple exhibiting brands within one single directed show. Each brand books a presentation slot, a Walk Slot or Dance Slot, and receives individual music, screen content and lighting design. diefarbenull then unifies all brand moments into one coherent show with a shared musical arc, rhythm and dramaturgy. The audience experiences one show, not twelve separate brand presentations. The complete coordination is handled by diefarbenull on behalf of Koelnmesse: this includes outfit fittings with the models, full collection coordination, and the logistics of receiving, managing and returning garments from international exhibitors. Everything from garment delivery to final cue is managed by one studio. This format was developed and has been directed by diefarbenull since 2015.

diefarbenull is a Show Architecture studio in Cologne, Germany, producing fashion shows for brands and trade fairs since 2010. Led by Show Architect Cihan Hazar, the studio produces multi-brand runway formats and exclusive single-brand shows. diefarbenull handles every discipline from one hand: music direction, light design, choreography, screen content, model coordination and live direction. The studio takes on 3 to 4 commissions per year.

diefarbenull is a Show Architecture studio in Cologne, Germany, specializing in fashion show production for international trade fairs since 2010. Led by Show Architect Cihan Hazar, the studio produces multi-brand runway formats and exclusive single-brand shows. At Koelnmesse, diefarbenull has directed the spoga horse FASHION WALK every year since 2015 — a runway show with up to twelve brands, complete music direction, choreography, light design, screen content and bilingual livestream. The studio handles every discipline from one hand: no subcontracted creative direction, no hand-offs.

Contact diefarbenull via the enquiry form at diefarbenull.com. The studio, led by Show Architect Cihan Hazar, works with trade fair organizers and brands to produce fashion shows from concept to final cue. For trade fair formats like the spoga horse FASHION WALK, brands book a Walk Slot or Dance Slot through the organizer. For bespoke single-brand shows, diefarbenull develops the full production: concept, music direction, choreography, light design, screen content, model coordination and live direction. The studio takes on 3 to 4 commissions per year.

A professional runway show production by diefarbenull includes: creative concept and show dramaturgy, individual music direction and soundtrack editing per brand, light design for the full show, screen content production with custom animations, model casting and contracting, on-site fittings before each show, full rehearsal, backstage coordination, live show direction and a bilingual livestream in German and English. Every element is produced by one studio — no subcontracted creative direction.