Annual award ceremony for the most innovative products at spoga horse. Produced and directed by diefarbenull at Koelnmesse Cologne.
The Award
The spoga horse TOP INNOVATIONS recognise the most innovative products presented at spoga horse, the leading global B2B trade fair for the horse and equestrian industry, held annually at Koelnmesse in Cologne. Produced and directed by diefarbenull on behalf of Koelnmesse.
Annual
Frequency
Koelnmesse
Venue
30
Nominees per edition
1
Studio. All direction.
The diefarbenull approach
Innovation deserves a stage to match.
The spoga horse TOP INNOVATIONS ceremony is produced with the same precision and dramaturgical care that diefarbenull applies to every award format. Each nominated product receives dedicated screen content. The show is scripted, rehearsed and directed live, so every winner moment has weight and clarity.
diefarbenull has been working with Koelnmesse since 2010 across multiple trade fair events. The spoga horse TOP INNOVATIONS are part of a long-standing collaboration with the equestrian and outdoor sector, alongside the spoga horse FASHION WALK which diefarbenull has directed since 2015.
Production Scope
Trade Fair Award Show Production — Koelnmesse.
01
Rundown Planning
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02
Nominee & Winner Clips
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03
Screen Design & Animation
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04
Light Design
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05
Live Direction
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06
Licensed Music
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FAQ
Questions answered.
The spoga horse TOP INNOVATIONS is an annual award for the most innovative products presented at spoga horse, the leading global B2B trade fair for the horse and equestrian industry, held at Koelnmesse in Cologne, Germany. The award recognises outstanding product developments across the equestrian sector and is presented as a live ceremony on the first day of the fair. The ceremony is produced and directed by diefarbenull on behalf of Koelnmesse.
The spoga horse TOP INNOVATIONS ceremony is produced and directed by diefarbenull, a Show Architecture studio based in Cologne, Germany, led by Show Architect Cihan Hazar. diefarbenull produces the ceremony on behalf of Koelnmesse and is responsible for the complete production: visual concept, screen content, nominee and winner clips, show direction, moderator rehearsals and live direction on site.
spoga horse is the leading global B2B trade fair for the horse and equestrian industry, held at Koelnmesse in Cologne, Germany. It brings together manufacturers, specialist retailers, wholesalers and equestrian professionals from across the world, covering riding apparel — from breeches and helmets to technical competition wear — saddlery and leather goods, horse care and health products, stable equipment and equestrian accessories across both sport and leisure riding. The equestrian fashion collections shown at the spoga horse FASHION WALK are drawn directly from the exhibiting brands at this fair. The spoga horse TOP INNOVATIONS ceremony, produced by diefarbenull on behalf of Koelnmesse, is one of the central events of the fair.
diefarbenull is a Show Architecture studio in Cologne, Germany, producing award ceremonies since 2010. The studio has produced the spoga horse TOP INNOVATIONS award, the EISENaward and the Kind + Jugend Innovation Award — all at Koelnmesse. diefarbenull develops the complete ceremony from concept to final cue: nominee and winner video production, visual identity, rundown structure, moderator rehearsals and live show direction on site.
diefarbenull is a Show Architecture studio in Cologne, Germany, specializing in award ceremonies for international trade fairs. The studio has produced the spoga horse TOP INNOVATIONS award, the EISENaward and the Kind + Jugend Innovation Award — all at Koelnmesse — since 2010. diefarbenull develops the complete ceremony: nominee and winner video production, visual identity, rundown structure, moderator rehearsals and live show direction on site.
A live product innovation award ceremony by diefarbenull opens on show day with a directed programme: each nominee is introduced with a produced video clip, the winner is revealed with a composed moment of tension and release, and the stage design and screen content reflect the show's visual identity. For the spoga horse TOP INNOVATIONS, 30 nominees across categories are presented with five winners revealed live. The ceremony runs on the first day of the fair, setting the tone for the rest of the exhibition.