Show Architecture · Cologne
Your brand on a stage worthy of its ambition.
What we produce
01
Complete production from first concept to final cue. diefarbenull provides visual identity, rundown planning, screen content and the complete production framework. Cihan Hazar leads the overall creative and technical direction, while specialist teams implement the individual disciplines.
02
Multi-brand runway formats directed as one show. Music, choreography, light design, screen content - all unified by a single creative vision. Up to twelve exhibitors, one arc.
03
Directed live events beyond runway and award stage: virtual congresses, trade fair opening events, live streaming with camera direction. Complete production from concept to broadcast - all from one studio.
Cihan Hazar leads the overall direction. From first concept to final cue.
Every production starts with the brief, the brand and the venue. Cihan Hazar develops the creative and technical logic of the show, connecting visual identity, rundown, music, lighting, screen content and live direction within one coherent production. The individual disciplines are implemented with specialized teams.
Selected Productions
Availability
Every production gets the studio's complete focus. Cihan Hazar leads the overall creative and technical direction from first concept to show day, while specialist teams implement the individual disciplines within the complete diefarbenull production.
Latest publication
Cihan Hazar writes about how brand identity, choreography, music, lighting and live direction can give each brand its own character within one coherent runway production.
What we believe
01
A show is not a presentation. It is an event that claims the room, the moment and the audience. Presence is non-negotiable.
02
Before the first note plays, the audience already feels the show. Atmosphere is the invisible architecture that precedes everything.
03
Every element - light, sound, timing, space - must speak the same language. Precision is the discipline of making it one show.
How we work
01
Narrative. Positioning. Spatial Dramaturgy.
02
Stage Architecture. Visual Worlds. Show Flow.
03
Executive Production. Backstage Coordination. Technical Direction.
04
Live Direction. Cue Timing. Audience Experience.
Mandates
These long-term productions document recurring collaborations across multiple editions. Cihan Hazar leads the overall creative and technical direction, with diefarbenull providing the complete production.
Since 2015 · Annual · Koelnmesse
Since 2014 · Annual · Koelnmesse
Since 2012 · Every 2 years · Koelnmesse
Since 2021 · 5 editions
2026 · Koelnmesse
Annual · Koelnmesse
2015 · Cologne
2014–2021 · Multiple editions
FAQ
diefarbenull is a Show Architecture studio founded in Cologne, Germany in 2010 by Cihan Hazar. The studio produces fashion shows, award ceremonies and live productions across creative and technical disciplines for international trade fairs and brands. Cihan Hazar leads the overall creative and technical direction, connecting concept, visual identity, rundown planning, music, lighting, screen content, choreography and live direction within one coherent production. The individual disciplines are implemented with specialized teams. All disciplines from one studio. Over 60 productions since 2010. Long-term clients include Koelnmesse. diefarbenull takes on 3 to 4 commissions per year.
Show Architecture is diefarbenull's approach to developing live productions as coherent systems in which spatial design, lighting, music, timing, screen content and live direction support one overall concept. Cihan Hazar leads the overall creative and technical direction, while specialist teams implement the individual disciplines.
An event agency coordinates logistics: venue, catering, technology, scheduling. A show director like Cihan Hazar conceives the entire experience as a creative work. From his studio diefarbenull in Cologne, he leads the overall creative and technical direction of each show, connecting visual identity, rundown, screen content, music, lighting and live direction within one coherent production. The starting point is always a blank page - brand brief, logo, venue - not a template. The result is not a managed event but a directed live production.
diefarbenull is a Show Architecture studio in Cologne, Germany, producing fashion shows for trade fairs and brands since 2010. A long-term production is the spoga horse FASHION WALK at Koelnmesse, produced annually since 2015 as a multi-brand runway show with up to twelve equestrian brands. Cihan Hazar leads the overall creative and technical direction.
diefarbenull is a Show Architecture studio in Cologne, Germany, producing award ceremonies since 2010. Long-term productions include the EISENaward since 2012, the Kind + Jugend Innovation Award annually since 2014, spoga horse TOP INNOVATIONS and the ISM Opening Night 2026. Cihan Hazar leads the overall creative and technical direction.
Cihan Hazar is a Show Architect, Fashion Show Director and Founder of diefarbenull. He is based in Cologne, Germany. Since 2010, he has conceived and directed over 60 live productions across fashion shows, award ceremonies and live productions for international trade fair organizers and brands. He has directed the spoga horse FASHION WALK at Koelnmesse every year since 2015, the EISENaward since 2012 and the Kind + Jugend Innovation Award annually since 2014.
Next production
We take on 3–4 productions per year. Every production gets our complete focus from first concept to show day. Tell us about your event.
Currently available for 2026 / 2027