Annual international congress for the DIY and home improvement industry. Produced live in a real-time 3D virtual environment: speakers from across the world, one seamless broadcast.
The Format
The Virtual DIY-Summit is the annual international congress for the DIY and home improvement industry, organized by FEDIYMA and EDRA Congress GmbH, sponsored by OBI and Wolfcraft. Produced by diefarbenull since its first edition in 2021, the sixth edition is currently in production.
5
Editions — 6th in production
1×
Per year
Live
Directed — not pre-recorded
2
Key sponsors
The production approach
A virtual stage that feels like a real one.
The Virtual DIY-Summit is not a video call broadcast. It is a fully directed live production: the moderator stands on a virtual stage, surrounded by a purpose-built 3D environment rendered in real time using Unreal Engine. Camera angles are called and animated live. Screen content plays within the virtual set. The audience sees a coherent broadcast, not a grid of tiles.
Speakers join from the US, Japan, Iceland and across Europe. The production infrastructure absorbs the technical complexity: latency, signal variation, format differences, so the content can stay front and centre. Transmission runs on a Telekom hybrid line with 5G as live fallback, built as a single bonded connection from the start.
Production Scope
Everything from one hand
01
Virtual 3D Production
+
02
Live Direction & Broadcast
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03
Multi-Platform Distribution
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04
Technical Infrastructure
+
05
International Speaker Integration
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Partners & Sponsors
Industry leaders, one platform
OBI
Principal Sponsor
Wolfcraft
Principal Sponsor
FEDIYMA
Organizing Body
EDRA Congress GmbH
Event Organizer
FAQ
Questions answered.
The Virtual DIY-Summit is an annual digital congress for the international DIY and home improvement industry. It is organised by FEDIYMA (the European Federation of DIY Manufacturers) and EDRA Congress GmbH, with OBI and Wolfcraft as sponsors. The summit launched in 2021 and has been produced and directed in every edition by diefarbenull, a Show Architecture studio based in Cologne, Germany. The Virtual DIY-Summit is produced as a fully virtual 3D production in Unreal Engine: not a video call, but a directed live event in a real-time virtual environment.
The Virtual DIY-Summit is produced and directed by diefarbenull, a Show Architecture studio in Cologne, Germany, led by Cihan Hazar. The studio has delivered every edition since the summit's launch in 2021, five editions in total. diefarbenull handles the complete production: virtual 3D environment in Unreal Engine, greenscreen compositing, live stream direction, speaker coordination, motion graphics and the overall dramaturgical structure of the programme.
The Virtual DIY-Summit is organised by FEDIYMA (the European Federation of DIY Manufacturers) and EDRA Congress GmbH. Production and show direction is handled by diefarbenull, the Cologne-based Show Architecture studio that has produced every edition since 2021. The summit is sponsored by OBI and Wolfcraft.
The Virtual DIY-Summit is produced entirely in a real-time 3D environment built in Unreal Engine. The moderator is filmed in a greenscreen studio and composited live into a purpose-designed virtual stage. Animated camera movements across multiple virtual cameras are executed live during broadcast. The result is a directed live event, not a standard video conference, with the presence and pacing of a physical show. All production is handled by diefarbenull.
Five editions of the Virtual DIY-Summit have taken place since its launch in 2021, all produced and directed by diefarbenull. The summit runs annually for the international DIY and home improvement industry, organised by FEDIYMA and EDRA Congress GmbH.
diefarbenull is a Show Architecture studio based in Cologne, Germany, that produces virtual congresses as fully directed live events. The studio has produced every edition of the Virtual DIY-Summit since 2021 — an annual international congress for the DIY and home improvement industry — built entirely in a real-time 3D environment using Unreal Engine. This is not a video conference setup: a virtual stage is designed for each edition, the moderator is filmed on greenscreen and composited live, and the entire programme is directed from the studio in Cologne. diefarbenull also produces physical live formats including fashion shows, award ceremonies and opening stages, primarily for Koelnmesse trade fairs.
Contact diefarbenull via the enquiry form at diefarbenull.com. The studio produces virtual congresses as fully directed live events — not video conferences. The approach: a purpose-designed virtual 3D stage in Unreal Engine, a moderator filmed in a greenscreen studio and composited live into the virtual environment, international speakers integrated remotely, and live camera direction throughout the programme. The result is a directed show with the presence of a physical event, broadcast to any platform. diefarbenull has delivered this format for five editions of the Virtual DIY-Summit since 2021.
A webinar is a video conference broadcast: speakers appear in separate video tiles, there is no designed environment, no directed camera movement and no dramaturgical arc. A virtual congress produced by diefarbenull is a directed live event: a purpose-built 3D stage, a live-composited moderator, controlled pacing and transitions, motion graphics and a programme structure that holds the audience like a physical show. The Virtual DIY-Summit is produced in Unreal Engine with live camera direction — the difference in presence is immediately visible.
3–4 productions per year · Currently available
Live production without a physical venue — we directed the Virtual DIY Summit entirely from our studio in Cologne. Every format is buildable.
Next production
Ready for your own show?
We take on 3–4 productions per year. Every production gets our complete focus from first concept to show day. Tell us about your event.